Kollywood seems to be picking the best tactics of promoting their films via transport mediums. For the past couple of years, the producers are spending lavish money on designing fantabulous buses patently for the sake of gaining more popularity to their films prior to release.‘Ethirmarai’, which was reported to be an edge-seated thriller started rolling before few months and is now ready for release. The film’s producer and director G Arun had invited Parthiban to flag off the promotional bus that an attractive look.The bus would travel across various parts of the state for the just intention of public glare. The promos over print medium does carries the taglines that ‘Ethirmarai isn’t a love story, action, thriller or whatever genre it maybe. But a completely unusual film with uncompromising plots’Let’s hope the film does well at box office and we wish the entire crew a grand success.
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