Ra One sets are record

Ra One, the Shah Rukh Khan starrer with Rajini in a cameo, has been screened in 87 theatres across Kerala. It is certainly a record because this is the first time a Hindi film is being screened in so many theatres in Kerala. A press note states: “We have released only Hindi Ra-One all over Kerala, despite the fact that 40% of Kerala are Tamilians, 50% of Kerala speak fluent Tamil and 70% understand Tamil very well and they enjoy non Malayalam films and as we anticipated the strategy worked well.”
Though the Kerala theatres have announced a strike from November 1^st, the theatre owners have decided to allow the films that are already being screened. Therefore Ra One will also continue its run, say sources.