The film has Dhanush and Shruti Haasan in the lead but the film is grabbing all attention due to Why this Kolaveri song from 3 album which has gone viral.
The audio of the film is being launched on Dec 23 at St George’s school grounds opposite Pachaippa College in Chennai.
Contrary to the news doing the rounds that Rajinikanth and Kamal Haasan are launching the audio, we understand that there will be no chief guests or long winded speeches, but a slick performance-driven programme that Aishwarya has finalised.
Aishwarya who does not want a cliched launch, is not willing to divulge any information about the flow-of-events that will happen on Friday evening.
Market leaders Sun TV has snapped the telecast rights of the audio launch at a very high price.
So will there be a live Kolaveri performance by Dhanush? We will have to wait and watch.