The film according to Aishwarya who has the Chennai city rights of the film says that it netted an amazing Rs 1,16,87240 in its first three days (Mar 30, 31 and April 1).
In Chennai city’s 25 screens, 3 had taken an astonishing 97.8 percent opening, and in the suburbs which falls under Chengalpet territory from nearly 50 screens it has touched almost 95 percent, which truly is phenomenal!
The film which carried a big buzz around it opened to mixed opinion and reviews but throughout Tamil Nadu the film has taken a bumper opening.
Says Madurai Anbu the film’s distributor for Madurai area; “ 3 has taken a fantastic opening. It is the highest ever for a Dhanush film”.
But Dhanush’s critics mainly in the industry are asking the question- “Will 3 hold on to its record opening weekend collections? Can the Kolaveri man deliver a super hit?”
The producer of 3, Kastoori Raja says: “The distributors and theatre people say they will make profits by the end of the first week. Distributors who brought the film are distributing sweets people like Madurai Anbu says that the movie will get their investment back by Monday”
In Chennai, from Sathyam and Escape the film took 100% opening, the three day net is a whopping Rs 23 lakhs. A spokesperson of Sathyam Cinemas said: “The opening of 3 has been fantastic in our properties. It is one of the best openings in recent times.”