Apparently, it was director KV Anand's idea to add extra alphabets to the film's title.
The filmmaker, who has given blockbusters like Ayan and Ko, is known for his smart packaging.
In the meantime, preparations are in full swing for the film's audio launch to be held in Singapore on Thursday (August 9).
Harris Jayaraj will be performing live at the event. The film, which also has Singham girl Kajal Aggarwal, is set to release on September 18.