Debutant director Aishwarya Dhanush is shooting the song for 3 at VGP Golden Beach resort.
The popularity of the song which has become a phenomenal worldwide hit has given a lot of confidence to the 3 team.
All songs from the film composed by Anirudh has also become chartbusters after last week’s music launch.
3 is slated for release in the first week of February. The film with Kolaveri Di has become a craze in trade circles.
The buzz is that a Mumbai based corporate may buy the theatrical rights of the film at an unheard price.
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