The Race is Tough for the Three Diwali Releases


Three big flicks (big in terms of popularity and reach) are releasing this Diwali to fall on November 5, 2010. Prabhu Solomon’s Mynaa which is touted to be an intense love story that moves each and everyone is on its way. The film had already given sleepless nights to its distributor ‘Udhayanidhi Stalin’ of Red Giant Movies.

Va Quarter Cutting is another film which is well marketed by the film’s story taking place within twelve hours from evening to the next day morning had already raised some level of anticipation. This quirky entertainer is about the slums of Chennai once again very much as their earlier outing ‘Orampo Auto’.

Another film for Diwali is Uththamaputhiran which has Dhanush and Genelia in the lead and hence the hype. Dhanush will be pitted against Rajinikanth to make collections possible amidst Endhiran’s roaring success.

Even though these films are releasing on November 5, Endhiran will be sold largely on Diwali and will give a tough fight to the other films. Theaters insist on showing Endhiran and hence, these films releasing on Diwali will get smaller screens from the multiplexes.

These three films have started their newspaper ad campaigns with theater names on them but still there is hesitation among distributors to take these films.

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