Family films are back in Kollywood

From time immemorial family films set in rural milieu has worked with Tamil audiences.
The family film formula that seems to be working is showing life and times of a big joint family that splits due various human machinations.
Another sure fire formula is “Amma or Thankachi Pasam” (sister or mother sentiments). Add large doses of sentiments like childhood lovers getting separated
due to some ‘Kata Panchyat’ issues, laced with songs set in the countryside, plus temple festival ‘Thiruvizha’ songs mix it with rural slapstick comedy and local tea shop characters and finally a bloody climax.
Recently films like Mayandi Kudumbathar, Vamsam, Nellu and Thenmeruku Paravakattu falling under ‘family-village’ seems to have worked.
These films are not for Chennai city multiplex audiences and are targeted at single screens in rural areas. They have a faithful ‘family’ audiences and if they are made on a budget between Rs 4 to 5 crore are safe bets.
On March 18, Rasu Madhuvaran is coming out with his family saga cum tearjerker Muthukku Muthaga.
It has Vikranth, Harish, Oviya, Monica, Ilavarasu and above all Saranya Ponvannan in the all-important mother’s role.
Those who saw a special screening say it will work big time and ideal for B & C audiences.
Like his earlier films, the director Rasu Madhuvaran has chosen another emotional potboiler script for Muthukku Muthaga.
Says Rasu: “It is a neat family drama with a strong message to society”