The TN government has allowed the extra show for a week during the festival season.
Says Abirami Ramanathan, president of Theatre owners association: “ It is a nice gesture from the government to allow five shows a day for one week for Diwali holiday season. There will be an increase in collections at the box-office.”
Trade sources say the Diwali season is traditionally the best after Pongal.
Family audiences will be thronging the theatres, and all the three releases – Velayudham, 7aum Arivu and RA.One carry ‘U’ certificates.
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